Your genes create you.
Your choices make you.

Learn how advanced molecular biology can help you live a better life while protecting who and what matters most to you.

Minneapolis retail store

The most interesting life insurance store ever created.

Where you can experience:

  • Molecular Biology
  • Health & Wellness
  • & Life Insurance

Located in the Minneapolis skyway between US Bank Plaza & Capella Tower.
Open Monday to Friday, from 7:30 - 5:00 pm

Watch now!

"Ordinary people telling extraordinary stories"

Join us daily as we discuss science, tech, health & wellness, and life insurance.

Let's hang out!

Come on in and enjoy a warm drink, cool beverage, tasty snack, and free Wi-Fi! 

Let's be social